The history of the development of Chinese decorative art glass began in what year and month. It is not a good idea. If you want to start from the scale of production, variety, unit product serialization and market competition, I am afraid The 5th Guangzhou Building Decoration Materials Expo in 2003.
At the 5th Building Decoration Materials Expo in 2003, stone and glass shared a pavilion, and there were only 30 glass art companies participating in the exhibition. The most eye-catching companies at the exhibition were “Mr. Glass” and “Guangfa Glass”. “Xinguanglong Glass”, “Hengyi Glass”, “Zhongcheng Glass” and “Hongye Glass”. The "Glass of Glass" gold pillar, hot melt series, forging series, hot-melt laminated ceiling series, particularly eye-catching, represents the highest level of domestic hot-melt glass at that time. Guangfa Glass, which masters the patented technology of golden glass production, has a very important position in the domestic market by supplying hot-melt glass products and original gold glass. The grand display scenes of these two companies indicate that domestic hot-melt glass will become The mainstream of the market, large and small-scale hot-melt glass enterprises will also spring up like mushrooms. In addition to hot-melt glass as the new favorite at this exhibition, Xinguanglong's jaw glass can be said to be magnificent and dazzling. The height of the palace wall is 5.2 meters high and 5.1 meters wide. The "City Gate", all made of 12 mm thick original glass, is superimposed by the inlay, which tells people that the glass can be stacked like this.
The decorative art glass exhibited at this conference is relatively complete, and it belongs to the natural market combination state. Whether it is engineering construction or home decoration, we can find suitable products in it. The popular main line is hot-melt glass, vertical crystal glass. And concave frosted glass.
At the Guangzhou Decoration Expo on July 6, 2004, there were 67 exhibitors of Art Deco glass, and the exhibition area was twice that of 2003. The main features of this exhibition are large, complete and refined.
The so-called "big" is the large booth area of each exhibitor. “Mr. Glass” and “Guangfa Glass” each occupy more than 30 booths, covering an area of more than 300 square meters. Other enterprises such as “Jianren Glass”, “Xinguanglong Glass”, “Zhongcheng Glass” and “Shun” Dozens of companies such as "Glass Glass" and "Jiacheng Glass" also have more than ten booths. In the booth construction, the companies have tried their best to make the booth grand and magnificent, and the unique spirituality of the glass has been vividly displayed.
The so-called "all" means that the variety of decorative glass exhibited at this exhibition is relatively complete. In the exhibiting products, hot-melt, vertical line color crystal, sand-carved stained glass are still equally divided, occupying a dominant position. Guangdong Jinger Glass's crystal grain crystal shell series stands out like a black horse, filling the gap in the market and getting a large number of orders from all over the country. Other Chinese painting glass, forged glass, hollow mosaic glass, glass mosaic, polycrystalline glass, and concave glass still enrich the decorative glass market with unique decorative effects. It is necessary to mention that at this exhibition, Guangdong Huijun Glass The stacked sculpture glass of the company, Yiyouming Glass Company and Xinguanglong Glass Company is very eye-catching and is the main body of cutting glass art creation.
The so-called "fine" means that at this exhibition, most of the exhibits are exquisitely crafted, craftsmanship, "Mr. Glass" sandwich tiles, "Jiren Glass" crystal grain crystal, "Shunfa Glass" The texture carving, the sand carving mirror of "Hongye Glass", the "City Impression" sculpture of "Huijun Glass" all reflect the elaborate art design, meticulous hand-made, bold color finishing. Artistic content and delicate workmanship should be the soul of Art Deco glass. It requires that each piece of work should not only reflect the translucent and transparent characteristics of glass, but also decorate different environmental atmospheres from the perspective of art. If these two elements lack one, they cannot It is called Art Deco glass. Why some companies' imitation copper and imitation silver-rolled glass sculptures are not favored by experts and the market, because it loses the original transparent texture of the glass.
In July 2005, the glass pavilion of Guangzhou Decoration Expo continued the style of previous years. Mr. Glass, Guangfa Glass, Xinguanglong Glass and Jieren Glass are still the protagonists at the exhibition. The booth is still so large, the momentum is still so majestic, but from From the two aspects of exhibits and professional audiences, hot-melt glass is not so "hot", and the vertical crystal glass has gradually disappeared from the line of sight of people, and the crystal grain crystal series has a larger area for promotion and use. The Art Deco glass market seems to have entered a big platform. Everyone does not know which direction to go, lacking confidence. At this time, there is a two-year skill, and Guangzhou Yiyou Ming Glass, which combines glass art and glass culture. The focus of this exhibition. The decorative space of individuality, the artistic design of art and culture, the processing technique of sand carving, cutting, texture and color make the ancient sand sculpture art work fresh and beautiful. In addition, the beautifully printed product brochures have created a precedent for history. All of this reflects the vision, courage and management ability of corporate decision-makers. The emergence of Yiyouming Glass has injected a strong heart into the Chinese decorative glass market. The needle also proves to people that there is only a backward design concept and no outdated processing skills. Engraved glass has been popular in China for decades. In recent years, there have been many manufacturers launching new products, and only the friendly friends have really made this ancient craft really home.
In the glass exhibition hall of Guangzhou Expo in July 2006, there were as many as 120 exhibitors, the most outstanding exhibitions in the calendar year. The overall impression of this exhibition is: there are fewer luxury booths, there are fewer decorative art glass varieties, and the entire exhibition hall has become sand. The world of carved art glass.
There are few luxury booths, indicating the return of the rationality of the exhibitors: the booth is not the size, the technical content, art form and practical function of the product are the key to the ultimate value of the enterprise. The decorative art glass industry is only a small industry in terms of the whole society. It can't compete with the IT industry and the automobile industry in terms of equipment automation, product popularization and product added value, because art glass products are not daily necessities. The particularity of the product hampers the development of the art glass enterprise in the direction of large-scale and comprehensive. It can only be operated on a small scale and flexible, and it is impossible to accumulate more development funds. The cost of an exhibition may be the income of a company for half a year. When the market changes and the products are unsalable, the enterprise may face bankruptcy. Instead of investing hundreds of thousands of yuan in the exhibition, it is better to invest in new projects. After all, development is the last word.
The variety of exhibitors at this exhibition is much less than in previous years. Due to the “Yiyou Ming effect”, sand sculpture art glass accounts for more than 80% of the entire exhibit. There is less hot melt, less vertical crystal, and there are no new products in the crystal grain crystal series. Each booth is filled with similar sand sculpture products. If you don’t look at the corporate logo on the threshold, you may not I know which booth I have arrived at. The same kind of process only has a high level of design, so the decorative glass dealers around the country are not willing to do which company's specialty store, but bloom everywhere - select several favorite products from the exhibits of several or more exhibitors. It is unclear which exhibitor is the winner at this exhibition. It is not known how many repurchasing powers the exhibitors have sold. Some people say that exhibitors at the Guangzhou Expo are selling samples, and then copying by other companies is also reasonable.
The Guangzhou Decoration Expo, which has been in progress for several years, has promoted the development of Chinese decorative art glass, and at the same time exposed the shortcomings of the decorative art glass industry in the development process:
First, blindly follow up, greed and seek for perfection.
Guangzhou is the weather vane of China's decorative art glass. The annual Guangzhou Decoration Expo is the big platform to release the new varieties of decorative glass that year. Which kind of craft is the most eye-catching, other manufacturers will rush to buy equipment, learn technology, recruit talents, not at all Consider how the product is sold in the local market. I remember that the hot melt glass was popular in the previous year. Some people spent more than ten thousand yuan to purchase kiln to produce hot-melt glass products. Under normal circumstances, the next kiln could not be produced normally, and then the second and third... ...and they found that hot-melt glass is not as popular as it used to be. Because the temperature rise and temperature drop during the firing process are difficult to grasp, many people have just started to have a high scrap rate. Not only did they not make money, but they lost a lot of money. The investment has turned into scrap iron and waste glass. Three years ago, China was popular in the concave glass, many people inquire about the formula, learn technology, buy equipment, buy materials, and found that laboratory results and mass production are basically two things, in the large glass is not able to do the desired effect In addition, the smell is unpleasant, and the damage to the human body is large, and the operators have also resigned. Idealized as a bubble, money is lost. No one has counted how many companies in the country have suffered from economic losses caused by blind investment. However, it is no exaggeration to say that regardless of the size of the company, some of the machines, tools and materials purchased for the preparation of new projects are put on hold or discarded, which results in undue waste of production resources and losses.
A decorative glass processing enterprise has a large and small scale, but the economic strength of each enterprise may not be strong, the technical strength is not strong, and there may be no frequent investment mistakes, and it is even more impossible for all the glass to be done well. Conducive to the development of enterprises, we should do something different and do more.
Second, talent shortage, counterfeiting. The shortage of talent has always been an important factor plaguing the development of Chinese decorative art glass. At present, there are only a few art colleges in China that offer glass art. Some graduates of art colleges do not like to engage in the glass industry. Therefore, technical workers who have not yet received theoretical education and developed by experience only dominate the art glass. In the technology market, the phenomenon of talent change is very common, and the salary requirements are getting higher and higher, and many of them lack the sense of innovation. These people go to the new company to repeatedly process the original products and cultivate the apprentices of the same kind of crafts. After the disciples learned, they will be re-excavated, thus forming a vicious circle, which has caused the Chinese decorative glass market to prosper only.
The hottest item at the annual fair is the sale of glass books and the catalogue of exhibitors' products. Some people will spend hundreds of dollars to buy a catalogue of celebrities, the purpose is to use their own patterns to make their own products. China Glass Art Network has established the only glass bookstore in China, with more than 500 books, including catalogues, theoretical and technical, teaching CDs, imported books, technical CDs, etc. Some foreign art glass technology books are also available. There are Chinese translations to facilitate domestic counterparts to learn advanced foreign processing techniques. However, these technical books are rarely used. When they buy books, they only look at whether there are good patterns, and they are not interested in text books. Asked if there is a product catalogue of a certain company, Yi Youming launched the "Red Rose" last year, and the market is full of "Rose Red" in less than half a year. Even when some people counterfeit other people's works, the designer's signature is also copied. This kind of counterfeiting of other people's products hurts the innovative enthusiasm of the original works enterprises to a certain extent, and promotes the counterfeit lazy product development consciousness. The normal market competition order, this phenomenon also affects the development of Chinese decorative art glass in certain procedures.
Third, the product lacks international market competitiveness. In these years, although the domestic decorative glass market has reached maturity, the production enterprises still can't laugh out. The reason is that the domestic market is fiercely competitive. Counterfeiting and low prices make the enterprises invest heavily and the returns are small. Many enterprises are in a state of meager profit and bleak operation. There are still many problems in the export of decorative art glass. For example, in the case of hot-melt glass, in addition to the design pattern is not accepted by foreign countries, the size of the order, the safety of use, the damage rate of transportation, etc. Can not be well resolved, sand sculpture glass also has the problem of damage and organic pollution, vertical crystal glass is not optimistic about foreign companies, and these decorative glass varieties are precisely the largest domestic production, if the domestic market can not digest, The foreign market can't go out, how can the decorative art glass industry develop? Therefore, our art glass processing enterprises should make a hard work on the product structure.
The above factors reflect the development status of China's decorative art glass industry, how to promote the development of art glass more effectively, shorten the gap between the development level of glass art in advanced countries, and create a market environment of active innovation and orderly competition. Can not rely on the macro-control of national policies, can only rely on the production enterprises themselves, if each entrepreneur can see their own gaps at the exhibition, determine their own production methods, maintain a clear sense of foresight, and certainly find the right one for themselves. Development model, for these issues, I propose the following suggestions:
1. Emphasize talents. The talents of Art Deco glass enterprises are nothing more than management talents, art design talents, craft production talents and ordinary workers. From the domestic market, management talents are generally bosses, which is a primitive homework type, and art design and craftsmanship often It is a kind of talent. Most of these people have worked in the glass industry for a few years or ten years. Their artistic production techniques are quite skilled, they also have a good understanding of the characteristics of glass. They are very qualified as a craftsman, but they must be an art designer. It may not be so appropriate. I suggest to start the newly graduated art and design students. Although they have not been exposed to art glass, they do not have the shackles of old customs. They have only solid professional knowledge and rich imagination. They use them to design graphics and express colors. Then the craftsman will study the problems in the craft production, in order to make a better work. Most of the glass art products in the Guangzhou Expo in recent years have won by art design. Without good design, good craftsmanship, good visual effects, the products are not competitive.
2. Emphasis on technology. The bosses who mentioned the art of decorative art glass will be plausible. They are running all day long, and they are looking for new technologies and looking for better projects. As everyone knows, some people have made mistakes in their methods. Guangzhou is the weather vane of China's decorative art glass market. After the emergence of new products at the exhibition, other business owners only asked how the equipment was imported, how the technology was learned, and how the talents were robbed. In a strict sense, this is not a new learning technology. It should be called follow-up, also called counterfeiting. In fact, many glass deep processing techniques have long been recorded in many domestic books and foreign books, and introduced the technical principles and formulas in this area, such as concave mask glass, edited by Wang Chengyu. The glass surface decoration technique is called chemical etching. There are crafts and formulas. As long as you can make a variety of graphics according to the formula, some people do not want to spend 76 yuan to buy a book to try, and would rather spend a few thousand dollars. Going to school to learn technology. In addition, our companies that process art glass rarely have their own library. Even if there are some books, they are basically book catalogues, and there are few theoretical and technical classes. Therefore, they can only copy new technologies from others, and there is no originality. For more than ten years, the boss has never had his own special products, which cannot be said to be a regret of the industry.
3, the industry is dedicated. Among the decorative art glass varieties, the current popular ones are also the mature techniques of the previous years. Different products of the same kind of crafts will have different effects. Just like restaurants, they are also chicken, duck, fish and meat, but there are Different tastes, different grades, and different benefits return, everything is not as good as one. In this era, every enterprise should have its own signature products, which has important strategic significance for the long-term development of the enterprise. Many people often go astray in business operations, one
